A mobile-friendly website and a responsive website are not the same, although they are both play an important role in user experience and search engine rankings. The difference between these is in the way the information is laid out.
With a mobile-friendly website, the code is designed to shrink the same copy of the site that can be seen on a computer and fit into the space of a mobile device. Often, this results in poor user experience. This means that users will have to pinch and zoom in to navigate around. But, with a responsive site, users can navigate the full website with ease as the content is restructured to display across all devices in an easy to read format. Obviously, you want to create a responsive website to get the most out of your online presence. A good website design hire should be able to help you create a responsive website. Here are the benefits you can expect when you consider this option:
Give your Users a Great Experience
Today, people who use the internet care about the experience a site offers and the actual information they are looking for. Because of the decreased screen size on mobile devices, internet users search for information in easily digestible portions that have visual appeals.
Get High Search Engine Rankings
If you have been running your website for a while, you know have seen the updates that rolled out regularly. The search engine giant released an update which prioritized websites that have a mobile-friendly design in 2015. But recent updates emphasized their preference for responsive sites over those with a mobile and desktop version. If you want to get noticed by Google in a positive way and get a high ranking on search results pages, you must design your site in a responsive way.
Stay on Top of Competitors
In order to stand out to your target customers, you have to go above and beyond in creating buyer experiences. Having a responsive website helps you get a good number of visitors that may become paying customers. Positive user experience means ensuring you have necessary the necessary pieces of information visitors need and the navigation capability that makes exploring your site a breeze.
Make it Easier for you to Manage your Site
With a responsive website, there is no need to build a mobile-friendly website and a separate desktop site. Responsive web design is built to do everything in one. As a result, you don’t have to change the layout of the images, text, and videos depending on your visitors’ device. Also, a responsive site is faster to load than non-responsive ones.