When it comes to an automobile marketing and sales business, one size does not fit all. CRM is a very important technique that assists in storing customer information and their needs from a specific vehicle. It has several remarkable features that help a business in managing its customers and sales lead effectively. Each and every automobile dealership should understand its features to make its best use in the business.
Features of CRM
CRM essentially upgrades the traditional pen and paper method to a legible and searchable address book. Whether it is an on-premise solution or a cloud based, this dealer CRM software solution enables several people to collaborate in the system.
A CRM or customer relationship management system should have:
- Contact management
- Task management
- Calendar or reminders
- Basic reporting
Most of the CRM systems have features more than what Excel can provide them. These extra or standard features provide more value and aids in increasing business revenue by a gigantic 41% as per sales professionals. Some of these standard features present in the CRM software are:
- Interaction tracking
- Document storage
- Email integration
- Pipeline view
- Mobile access
- Social media integration
- Marketing automation integration
- Custom reporting
- Quotes management
Interaction tracking assists in logging the communication that happens between sales professionals and customers. With the increase in the team size, multiple people will talk to a single contact. It is important that each and every department has got the same information to lessen customer frustration. With CRM, this task becomes possible.
Also, when the information is confined to a localized spot, it makes it easier for them to delegate work to other employees on the team. This results in investing less time on each task. Also, it assists collaborative selling and interdepartmental collaboration if that is part of the overall process.
Email plays a crucial role in the sales process. An email marketing has seen two times higher ROI as compared to cold calling, trade shows or networking. When a user writes an email, he can access and track the entire information of the prospect. This saves him from lengthy note-taking.
The advancement in the automotive sector is giving an increase in the competition in this sector. CRM is one of the most essential tools that almost all businesses need to implement to succeed in the race. Better knowledge about the customers and the type of vehicles you have will help them in effectively promote their inventory and assist in making purchase decisions.